Google Ads previously known as AdWords help your product or service to be noticed in search results page and other websites. If your site isn't appearing on the first page of Google, PPC ads can help you to be seen by your target audience as your ads appears on the first page of search results. PPC campaigns generally converts at a higher rate than organic ones.
Step-by-Step Guide on How to Generate Sales or Leads Using Google Ads
If you're already advertising on Google, You'll learn how to cut your bid prices 50 percent or more and get 200 percent or more visitors for less money than you're paying right now. You don't have to be a computer geek to do this. Many of the best online marketers are nontechnical people who succeed because they understand exactly what to do.
John Stanford has organized this book in an easy step-by-step format from basic to an advanced level in 28 chapters to make sure that you start and run a successful campaign. It is just like having him right on your side teaching you all the practical and proven techniques and strategies.
Here's very short description of what you'll learn:
- Understand Ad Rank, Quality Score, and correct bidding
- Requirements for a successful advertising campaign
- Avoid costly mistakes made by most Google advertisers
- Determine what is and isn't working with Google's Ads Conversions Tracking
- Understand the four options for new campaign and what's best for you
- How to determine your Cost-Per-Action (CPA) and conversion rate
- Learn proper ad groups and campaign structure
- 15 Step-by-Step to set up a Google pay-per-click campaign
- How to set up tracking to know where a conversion came from so you can take the necessary action to adjust and optimize your campaign
- Discover how to increase Web traffic and sales using Google Ads
Learn How to Choose the Most Profitable Keywords and Ad Copy
- How to save money with keyword matching
- Which match types should you use?
- Step-by-step guide to keywords generation
- 10 Approaches to writing better ads
- How to write Google ads to increase click-through rate and reduce cost-per-click prices
- 8 Techniques to increase your click-through rate
- Learn to create your ad copy and have a well-organized campaign
- 7 Rules to keep in mind whenever writing ads
- What elements your landing page should have for either converting to sales or generating leads
- The most important elements to test in a landing page
- How to create your second ad for split testing
- How to measure website profitability
- How to adjust your campaign settings, and much more...
Learn Proper Bidding, Managing, and Optimization
- Figuring out how much to bid
- Setting bids using breakeven point
- Setting bids using manual bidding
- How to estimate your bids for a successful campaign
- 8 Important tracking parameters for Google Analytics
- How to improve your keyword performance and to manage your account.
The Importance of Quality Score and How to Improve it
Google will assign you a Quality Score between 1 and 10 for every keyword in your ads campaign. The better your ads perform, the less you'll pay for each click. Even if you bid lower than your competitors but have higher CTR, your ad will show higher on the results page than your competitors' ad. You'll learn everything you need to increase your Quality Score.
You'll learn how to save years of trial and errors and thousands of dollars in costs and to avoid all the costly mistakes made by most online advertisers. You can run a successful ads for many years.
You'll get the very best tips, techniques, and ideas for running a successful ad campaign online. The sooner you learn the lessons and apply them, the sooner you'll start to see amazing results.
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